WHAT IF YOUR NEXT PERFORMANCE BREAKTHROUGH IS ALREADY HIDING IN PLAIN SIGHT?
BEYOND CONSULTANCY
Most organizations believe that higher performance, innovation, and growth can be achieved by injecting the right external know-how, expertise, resources, structures, processes, and best practices into the organization.
Our twenty-five years of research shows something fundamentally different.
The world’s highest-performing organizations do not primarily create extraordinary performance by importing intelligence from the outside. They do so by discovering, aligning, and actualizing the intelligence, capabilities, and intrinsic potential already present within their own people and organization.
In other words, the greatest source of performance improvement is often not outside the organization at all. It is already there, hiding in plain sight.
This is the thinking behind Become Alliance.
And why we call it:
BEYOND CONSULTANCY
BUSINESSES THAT WENT BEYOND CONSULTANCY AND CHOSE US.
LATEST BOOK FROM OUR FOUNDER
Albert Einstein once said, “If you do what you’ve always done, you’ll get what you’ve always gotten.” But that only holds if the logic of the world has not changed. And it has. Everything today’s leaders learned about success was shaped within an economic logic that is now rapidly disappearing. Continuing to apply that logic no longer preserves results. It erodes them.
Based on more than twenty years of scientific research - including in-depth interviews with over 600 CEOs and long-term internal studies of more than 100 organizations - Become Alliance founder Eric Bartels shows that a small but growing group of companies operates according to a fundamentally different success logic. These organizations generate between 750 and 1500 times more value per product, while the rest of the market remains confined to a narrow range of 1 to 5. This is not improvement. It is divergence.
Welcome to the New Economy reveals what has changed, why the old logic no longer works, and what it takes to operate by the new rules, a shift that forms the foundation of the Become Framework® and the work of Become Alliance.
PRESS & MEDIA
DE TELEGRAAF
A full-page interview with Eric Bartels in the Netherlands’ largest newspaper to mark the 2026 launch of his book ‘Welcome To The New Economy’.
HET ALGEMEEN DAGBLAD
An article by Eric Bartels in one of the Netherlands’ largest newspapers about the Telogeny transformation taking place in the Dutch society.
KIJK OP NOORD HOLLAND
Become Research: A significant number of employees sell products or services they do not fully believe in (17%) and feel contribute little to society (19%).
JOIN BECOME ALLIANCE
Become Alliance is called “Become” because it helps businesses and brands actualize their intrinsic DNA into optimal value for the world and therefore become what they are potentially capable of being at their highest level. It is called “Alliance” because we are not a traditional employer employee organization, but an alliance of performance activators and optimizers operating somewhere between entrepreneurship and employment.
As such, Become Alliance represents a fundamentally new type of business services organization for the emerging economy of the 21st century, one that increasingly makes traditional consulting models obsolete. There are three ways to join Become Alliance: as a Participant, Fellow, or Provider.
BECOME
A
PARTICIPANT
Participants form the core of Become Alliance. This model is designed for experienced professionals who want to operate at the highest level of organizational transformation and become an integral part of the Become Alliance proposition. As a Participant, you are fully trained in the philosophy, methodology, and application of the Become Framework® and the Become Program®. You operate under the Become Alliance name and positioning while remaining an independent entrepreneur building your own business within the Alliance. This model reflects a fundamentally different way of organizing work in the 21st century.
Traditional organizations are built around the employer-employee model: predefined functions, fixed hierarchies, processes, procedures, and centrally controlled structures. Our research shows that a growing group of ultra-performing organizations is evolving toward a fundamentally different reality: ecosystems of highly capable, intrinsically motivated professionals who combine entrepreneurial ownership with deep involvement in a shared proposition, philosophy, and movement. We define this structure as a multipreneurial alliance: a model in which independent entrepreneurs operate together as one integrated proposition while maintaining their own entrepreneurial autonomy. Within this model:
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You deliver the Become Framework® and Become Program® as part of the Become Alliance proposition
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You operate under the Become Alliance name, philosophy, and positioning
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Become Alliance functions as the contracting and invoicing entity within the agreed structure
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You play a central role in client relationships, transformation trajectories, and delivery
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You become part of an international ecosystem of specialists operating from one shared inside-out business philosophy
This is not freelance collaboration in the traditional sense. It is the creation of a new type of organization for a new economic reality.
BECOME
A
FELLOW OR PROVIDER
Fellows are independent professionals and organizations who align with the philosophy and principles of Become Alliance while operating fully under their own name, positioning, and proposition.
This model is designed for professionals who recognize the shift toward inside out, creative artisanal organizations and want to integrate that way of thinking into their own business practice. Fellows are trained in the philosophy, principles, and strategic logic underlying the Become Framework®, but they do not formally deliver the Become Framework® or Become Program® as official Become Alliance methodologies. Instead, they apply the underlying thinking within their own expertise, market, and proposition while remaining fully entrepreneurial and independent. At the same time, Fellows become part of an international ecosystem of aligned professionals connected through one shared direction of thinking about the future of organizations, leadership, and transformation.
Providers are independent specialists and service organizations that support the Become Alliance ecosystem from their own specific expertise.
his model is designed for professionals and companies operating in areas such as legal services, finance, accounting, PR, branding, technology, media, facilitation, coaching, production, or other complementary disciplines that strengthen the broader Become Alliance proposition. Providers operate fully under their own name, positioning, and business model while collaborating within the broader Become Alliance ecosystem when relevant. Rather than functioning as traditional external suppliers, Providers become part of a growing international network built around one shared inside out philosophy on performance, transformation, and organizational development. In this way, Become Alliance combines specialized expertise into one coherent ecosystem for the emerging economy of the 21st century.