About BECOME Alliance
One company. Part of BECOME® Institute.
BECOME® Institute is the parent organization. Its work is based on the research of scientist, author and serial entrepreneur Eric Bartels, developed across a series of books, and expressed in the BECOME® Ontology, the BECOME® Framework and the BECOME® Program.
BECOME® Practice is the implementation practice of BECOME® Institute and is delivered exclusively through BECOME Alliance. BECOME Alliance is a wholly owned subsidiary of BECOME® Institute.
Institute's three activities
Academy. Studio. Practice.
BECOME® Practice
Implementation within enterprises — delivered exclusively through BECOME Alliance.
At BECOME® InstituteAlliance is not a fourth activity. Practice is an activity of Institute; Alliance is the company that delivers it.
How Alliance works
One integrated enterprise, built with entrepreneurial Practice Leaders.
Practice Leaders participate through their own legal companies and develop BECOME® Practices as organisational units within Alliance. Their companies employ their teams; in client-facing work, the teams represent Alliance within its shared identity, methodology, standards and commercial infrastructure. A Practice is not a separate legal entity.
BECOME Alliance B.V. contracts with clients in the Netherlands, invoices and collects payment. In another country, the relevant BECOME Alliance subsidiary handles client agreements, invoicing and collection.
One methodology and one quality standard apply to every Practitioner. Practitioners are developed through BECOME® Academy to represent the methodology faithfully.
Founder
The research behind the company.
BECOME® Institute was founded by scientist, author and serial entrepreneur Eric Bartels, whose research into exceptional leaders and organizations produced the Ontology, the Framework and the Program. The organizational history begins in January 2004, through predecessor organizations that became BECOME® Institute.
For enterprises
Discuss your organization, the challenges you recognize and what you want to make possible.
Discuss your enterpriseFor prospective Practice Leaders
Explore building and leading a BECOME® Practice within BECOME Alliance through your own legal company.
Explore building a Practice