One Program · Four connected phases
The BECOME® Program guides your enterprise through the development and implementation of one coherent business architecture. Each phase builds on the previous one. Together they connect what your organization intrinsically is with what it chooses to create and how its people work every day.
The BECOME® Program is delivered through BECOME Alliance as part of BECOME® Practice. BECOME® Practice is the implementation practice of BECOME® Institute and is delivered exclusively through BECOME Alliance.
The four phases
Discover and articulate the enterprise's intrinsic DNA, identity and purpose. This establishes the source from which the rest of the architecture develops.
For a brand, this begins with the same intrinsic identity. Purpose and positioning develop from what the organization actually is and can contribute. The Program connects that identity with strategy, customer experience and daily behavior, giving the brand an internal foundation throughout the enterprise.
Define the business model the enterprise intends to realize as an expression of that identity. Establish a clear direction for what it will create and the value it will bring.
The strategy is the business model the leadership coalition intends to realize, expressed directly from the identity established in the first phase.
Determine the objectives, targets, approaches, indicators and initiatives needed to realize that strategy.
The tactics make the strategy executable: objectives, targets, approaches, indicators and the initiatives through which the enterprise will move.
Put the architecture into daily use through decisions, responsibilities, collaboration, behavior and practical execution.
The operational phase continues with leadership support and periodic follow-up sessions, in which the Practitioner evaluates progress, gives feedback and facilitates the behavioral change the architecture requires.
These are phases of one continuous Program, not separate services. Each phase follows directly from the previous one, so the Program is always undertaken as a whole.
How a Program runs
A representative coalition of formal and informal leaders, determined by the executive team, develops every component of the architecture. Coalitions differ in size depending on the enterprise.
The Practitioner facilitates the coalition, prepares each participant, leads the workshops and assignments and provides continuous leadership support throughout the first three phases and into operations.
The Canvases are the working instruments of the Framework. The coalition uses them to build each part of the architecture, including the behavioral optimization required to make it work in practice.
The Program continues until the new business logic and architecture are visibly at work in the daily thinking, choosing, collaborating and acting of the people in the enterprise.
Program booklet · The practice
The practical companion for leadership teams. It explains what a BECOME® Program is, the four phases, the supporting products and services, the underlying principles and the complete pricing structure.
Printed edition available at BECOME® Studio · €4.95, postage included
Both links open in a new tab. Printed edition €4.95, postage included, ordered at BECOME® Studio.
A first conversation with a BECOME® Practitioner explores your questions, your ambitions and whether a Program is appropriate at all.