BECOME® Practice · Delivered by BECOME Alliance
Your enterprise may be facing a question about growth, execution, change, culture or the relevance of its brand. BECOME Alliance begins by exploring how that question relates to the organization as a whole.
Through BECOME® Practice, we guide a representative coalition of your leaders and people through the BECOME® Program. They develop the enterprise's identity, strategy, tactics and operations as one coherent architecture, with a BECOME® Practitioner facilitating the process.
BECOME® Practice is the implementation practice of BECOME® Institute and is delivered exclusively through BECOME Alliance.
The scientific foundation, in short
BECOME® is based on the research of scientist, author and serial entrepreneur Eric Bartels into how exceptional leaders and organizations think, create value and organize their businesses. That research produced the BECOME® Ontology — the explanation of an inside-out way of thinking — and the BECOME® Framework, which models the business thinking, business logic and architecture connecting identity, strategy, tactics and operations.
The proposition that follows is straightforward: problems that are normally treated separately are often expressions of the same underlying business logic. Changing that logic changes them together.
How the work is done
The Practitioner facilitates the leadership coalition in building, implementing and actually putting the business logic and architecture into use, working with the corresponding BECOME® Canvases. They provide preparation materials, lead the workshops and assignments, give leadership support between sessions and facilitate the behavioral change required to make the architecture work in practice.
The architecture is developed by the organization itself, using the knowledge and expertise it already has. The objective is not dependence on external consultants, but an enterprise able to keep actualizing its own potential after the Program.
The coalition is representative of the enterprise, comprising both formal leaders and the informal leaders people actually follow. That combination is what carries the new way of thinking and working into everyday behavior across the organization.
Every Practitioner is a Partner in, or works on behalf of, BECOME Alliance and represents the same identity, methodology and quality standard. Wherever a Program is delivered, the client works with one BECOME®.
How to get started
A confidential first conversation with a BECOME® Practitioner explores the enterprise's questions, ambitions and current reality, and assesses how far it is from the ultraperformance way of thinking and working. If a Program is appropriate, the Practitioner explains why and presents a concrete proposal. The enterprise then decides whether to proceed.
Once the enterprise has commissioned the Program, the Practitioner conducts an interview with the executive team to understand the enterprise and its challenges and to prepare thoroughly. The executive team determines the composition of the representative leadership coalition, comprising both formal and informal leaders.
Every member of the coalition receives the information and resources needed to prepare. The Practitioner then guides the coalition through the complete Program until the BECOME® Framework is embedded in the way the enterprise thinks and works.
The duration, scope and investment of a Program depend on the enterprise and are set out in the proposal. The Program booklet explains the structure and pricing principles.
Experience in practice
“A few years ago I was interviewed by Eric Bartels. I realized that this approach could lift us to a whole new level, not only because it is much faster and more effective than anything we had done before, but also because there is full ownership among employees and you see real improvements in daily operations, including unprecedented sales increases. And that's exactly what it did for us. Truly unique!”
“We did a BECOME® Program to find and activate the purpose of Unilever in the Benelux, connect it to the overall purpose of Unilever Globally and further optimize our operations. We also continue to use the BECOME® Framework to fine-tune and optimize our brands. The very fact that we use the BECOME® Framework canvases for the most important parts of our business says it all. The BECOME® Framework is a refined, yet simple approach that works wonders.”
“In the old days we used to hire traditional consultants or other specialists when we had a problem that needed to be fixed. The Become Institute approach works differently. It takes advantage of the knowledge and expertise present in the company and channels that to optimize the business. In this way, you as an enterprise become your own consultancy. It is a unique, systematic and highly effective approach that I truly recommend.”
Program booklet · The practice
The practical companion for leadership teams. It explains what a BECOME® Program is, the four phases, the supporting products and services, the underlying principles and the complete pricing structure.
Printed edition available at BECOME® Studio · €4.95, postage included
Both links open in a new tab. Printed edition €4.95, postage included, ordered at BECOME® Studio.
Tell us about your organization and what you want to achieve. You can make an enquiry directly here — there is no need to visit another website first.